In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In today's busy service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One way to achieve these objectives is by lining up marketing efforts with the buyers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the… Read More

Mark Donnigan: It's going wonderful, Ben. I am so delighted to be here on your show.Ben: Absolutely. We more than happy to have you on the show. Particularly offered the value and also the urgency of the subject we're going to be dealing with over the program of this conversation as well, which is one that I think is really under-discussed. One tha… Read More

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Ben: Definitely. We're delighted to have you on the program. Particularly given the significance and also the seriousness of the topic we're going to be taking on throughout this conversation as well, which is one that I believe is really under-discussed. One tha… Read More